Mr. Jack Gormley

In private healthcare, the decision to undergo elective surgery is both clinical and financial. Potential patients often get stuck in the 'research phase,' weighing the immediate cost of surgery against the ongoing expense of their current condition. Mr. Jack Gormley needed a digital solution that didn't just list prices, but demonstrated the long-term value of visual freedom.

We engineered a high-performance Surgery Investment Calculator tailored specifically for the needs of ophthalmic patients. This isn't just a form; it's a strategic conversion tool built using a modern Next.js and React stack for instant responsiveness. Key features include personalised value projection where patients can input their current lifestyle costs (glasses, contact lenses, maintenance) to see a side-by-side comparison with surgical investment. The tool employs psychological anchoring, shifting the focus from 'expense' to 'investment,' helping patients visualise the ROI of their health over 5, 10, and 20 years. Seamless lead capture ensures that by the time a patient completes the assessment, they are highly qualified and ready for a conversation, reducing the sales cycle for the clinic.

By integrating this tool into the Jack Gormley digital ecosystem, we have helped transition the website from a static brochure to an active practice asset. The interactive Self-Assessment hub significantly increased time spent on jackgormley.co.uk – a key ranking factor for Google. The calculator positions Mr. Gormley as a transparent, tech-forward leader in his field, targeting high-intent keywords like 'cost-benefit of lens replacement' and 'surgery self-assessment.' With over 60% of medical searches happening on mobile, we ensured the calculator remains fluid and intuitive on all devices. It provides patients with the clarity they need to take the next step, resulting in higher-quality enquiries and a more streamlined patient journey.