Estate Agent Website Design That Wins Instructions
Professional websites for estate agents and letting agents. Showcase properties beautifully, establish local authority, and generate quality vendor and landlord leads.
In a world dominated by property portals, why do you need your own website? Because portals help buyers find properties – but your website helps vendors and landlords find you. It's where you build trust, demonstrate local expertise, and convert curious visitors into instructed properties.
At Los Webos, we create bespoke websites for estate agents that do what portals can't: showcase your agency's personality, prove your local knowledge, and make choosing you feel like the obvious decision. Whether you're focused on sales, lettings, or both, we understand that winning instructions is the real game.
Our estate agent websites are designed to generate valuation requests, establish local authority, and differentiate your agency from competitors. Property listings that look better than portal templates, area guides that rank in search, team profiles that build rapport, and valuation forms that convert.
Why your agency needs more than a portal listing
Property portals are brilliant for buyers searching for properties. But they're terrible for showcasing what makes your agency different. Every listing looks the same. Every agent looks the same. You're competing on price and stock, not service quality.
When a vendor searches for 'estate agents in [your area]', they're comparing agencies – not properties. They want to know: Who are you? What's your track record? Do you understand my area? Why should I pay your fees? Your website answers these questions.
A bespoke estate agency website positions you as the local expert. Rich area guides demonstrate knowledge. Recent sales prove results. Vendor testimonials build trust. Valuation request forms make it easy to take the next step. This is how you win instructions in a competitive market.
Websites for every type of property agency
Whether you're a high-street sales agency or a specialist in commercial property, we create targeted websites that win the right instructions.
Sales Agencies
Websites that compete with major portals. Property listings, area guides, vendor testimonials, and valuation request functionality that generates quality leads.
Lettings & Property Management
Professional websites for letting agents. Tenant and landlord portals, property listings, maintenance request systems, and compliance information.
Hybrid Sales & Lettings
Balanced websites serving both vendors and landlords. Clear navigation between sales and lettings services with appropriate calls-to-action.
Commercial Property
Specialist websites for commercial estate agents. Office, retail, industrial, and investment property marketing with professional presentation.
New Homes & Developments
Marketing websites for new build developments. CGI galleries, specification details, site progress updates, and reservation functionality.
Land & Agricultural
Websites for rural and agricultural property specialists. Farm sales, land marketing, and rural business property with appropriate audience targeting.
Prime & Luxury Property
Premium websites for high-end property agents. Sophisticated design, video integration, and discrete marketing that appeals to affluent buyers.
Auction Houses
Specialist websites for property auctioneers. Lot catalogues, auction calendars, legal pack downloads, and bidder registration systems.
Built specifically for property agencies
Property Listings
Beautiful property displays with galleries, floor plans, EPCs, and virtual tours. Show properties at their best, not squeezed into portal templates.
Area Guides
SEO-rich local area content that establishes your agency as the local expert. Rank for location-based searches and build trust with movers.
Media Integration
Video walkthroughs, drone footage, virtual tours, and high-quality photography. Modern buyers expect rich media – deliver it beautifully.
Reviews & Testimonials
Vendor and landlord reviews from Google, Trustpilot, and AllAgents. Social proof that differentiates you from competitors.
Property SEO
Rank for local property searches. Area-specific pages, property type targeting, and content strategies that drive organic traffic.
Lead Generation
Valuation requests, viewing bookings, and vendor/landlord enquiry forms. Convert website visitors into instructed properties.
Complete estate agency website package
How much could a new website grow your revenue?
Answer 6 quick questions and discover your potential ROI. See exactly how fast a new website could pay for itself — and keep generating returns.
42%
Average conversion lift
500%+
Typical first-year ROI
Most clients see payback in
Under 3 months
All industries
Frequently asked questions
How can an estate agent website compete with Rightmove and Zoopla?
Your website shouldn't try to replace portals for property search – that's not the goal. Instead, your website should establish your agency as the local expert, convert portal visitors who search for your name, generate vendor leads through valuation requests, and showcase your agency's personality and service quality. The most successful agents use portals for reach and their website for credibility and lead generation.
Can you integrate with our property software?
Yes, we integrate with popular estate agency software including Alto, Reapit, Dezrez, Expert Agent, and others. This typically includes property feed integration (so listings update automatically), vendor/landlord portals, and maintenance request systems. We can advise on the best integration approach for your systems.
How do you help us rank for local property searches?
We implement comprehensive local SEO including area guide pages (estate agents [town], houses for sale [area]), Google Business Profile optimisation, local schema markup, and content strategies that establish local authority. We help you rank for the searches vendors make when choosing an agent.
What makes an estate agent website effective at winning instructions?
Effective estate agent websites build trust before the valuation appointment. They showcase local expertise through area content, demonstrate results through recent sales and testimonials, present the team professionally, and make requesting a valuation completely frictionless. Every element should answer 'why should I instruct this agent?'
Can you include virtual tours and video on our website?
Absolutely. We integrate with virtual tour providers like Matterport, embed video walkthroughs from YouTube or Vimeo, and can showcase drone footage. Rich media is increasingly expected by buyers and vendors – your website should deliver it beautifully.
How much does an estate agent website cost?
Our websites start from £8,000 for a Launch Site (up to 5 pages), with Flagship sites ranging £10,000-£15,000 (property listings, area guides, team profiles), and comprehensive Growth Platforms from £15,000 for multi-branch agencies with advanced integrations. Every project includes ongoing care partnership.
Can you work with multi-branch estate agencies?
Yes, our Growth Platform tier is designed for agencies with multiple branches. We can build branch-specific pages, local area guides for each location, property feeds by branch, and scalable content management. Many growing agencies choose this for multi-location SEO.
Do you help with ongoing content and marketing?
Every project includes our ongoing care partnership for security and maintenance. Beyond that, we offer content marketing (area guides, market updates), SEO campaigns, and social media integration. Many estate agent clients continue working with us on monthly retainers.
Insights for estate agents
Expert advice on growing your agency online.