Panthagani

Jesse Panthagani is a leading eye surgeon offering world-class cataract, lens, and laser eye surgery. Despite his exceptional reputation in the operating theatre, his website wasn't doing him justice. The existing site had content gaps, SEO issues, and usability flaws that were costing him potential patients. In a competitive London market, he needed a digital presence that matched the quality of care he provides – one that would build trust instantly and guide visitors towards booking a consultation.

We began with a deep-dive into Jesse's vision, values, and business goals. Our comprehensive audit revealed opportunities across every dimension of the site. We crafted an optimised sitemap and user flows designed for both patients and search engines. The visual identity was refreshed with a clean, elegant layout featuring generous white space and high-quality imagery that reflects Jesse's forward-thinking approach to eye care. We restructured content for clarity, introduced featured treatment highlights, and integrated trust signals throughout. On the technical side, we optimised Core Web Vitals, implemented proper semantic markup for accessibility, and embedded SEO essentials including schema markup. Strategic placement of calls-to-action and lead capture elements were designed to reduce friction and encourage visitor action.

The result is a sleek, responsive website that clearly expresses the Panthagani brand and actively converts visitors into consultation bookings. The new architecture supports scalable content growth and ongoing SEO campaigns. Patients now have a clear path from initial research through to booking a free video assessment – all while experiencing a site that reinforces the precision and care they'll receive in Jesse's clinic.