Physiotherapy Website Design for UK Practices
Specialist websites for physiotherapists, sports medicine clinics, and rehabilitation practices. Built to convert patients searching for expert physical therapy.
Your physiotherapy practice helps patients recover from injury, manage pain, and return to the activities they love. But are you reaching everyone who could benefit from your expertise? In a competitive market, your website is often the difference between a new patient and a missed opportunity.
At Los Webos, we specialise in physiotherapy website design that builds patient trust and converts website visitors into booked appointments. From sports injury rehabilitation to musculoskeletal therapy, women's health to neurological physiotherapy, we understand what makes patients choose one practice over another.
The physiotherapy sector presents unique marketing challenges. Patients are often in pain, uncertain about their condition, and comparing multiple options. They need reassurance that they're choosing the right physiotherapist for their specific problem. Generic healthcare marketing doesn't address these concerns.
Our physiotherapy websites are designed around the patient journey: from initial concern about pain or injury, through research of treatment options, to the decision to book an appointment. Every element – from credentials display to condition pages to booking systems – is strategically positioned to build trust and reduce barriers to booking.
Why physiotherapy practices need specialist websites
The UK physiotherapy market is increasingly competitive. With growing numbers of private practices, patients have more choices than ever. Your website needs to do more than simply exist – it needs to actively differentiate your practice and convert visitors into patients.
Many physiotherapy practices are still using outdated websites that don't reflect their clinical expertise. Template sites that look identical to competitors. Poor mobile experiences that frustrate patients searching on their phones. Missing condition pages that leave patients unsure if you can help with their specific problem.
The cost of a poor website isn't just missed opportunities – it's actively losing patients to competitors who have invested in their digital presence. When a patient searches for 'physio near me' or 'sports injury treatment', they're comparing practices side by side. Your website is your 24/7 receptionist.
A specialist physiotherapy website understands these dynamics. It positions your qualifications prominently, addresses common conditions clearly, showcases patient testimonials strategically, and makes booking an appointment completely frictionless.
Understanding your patients' digital journey
Physiotherapy patients follow a predictable research path. Your website should address their needs at every stage.
Pain or Injury
Patient experiences pain, injury, or mobility issue
Educational content about symptoms, when to seek help, and self-care guidance
Research
Patient searches for physiotherapy options
Condition-specific pages, credentials display, location information, team bios
Comparison
Patient compares clinics and physiotherapists
Patient testimonials, before/after outcomes, specialisation information, pricing clarity
Booking
Patient decides to book an appointment
Easy online booking, clear next steps, appointment preparation information
Websites for every physiotherapy specialty
Whether you specialise in sports injuries, women's health, or neurological rehabilitation, we create targeted websites that speak to your specific patient population.
Sports Injury Rehabilitation
Websites that showcase your expertise in sports medicine, from acute injury treatment to performance optimisation. We help athletes find and trust your practice through compelling case studies and outcome tracking.
Musculoskeletal Physiotherapy
Clear, educational content that helps patients understand their conditions – from back pain to joint problems. Position your practice as the go-to for MSK treatment with condition-specific landing pages.
Post-Surgical Rehabilitation
Build confidence with patients recovering from orthopaedic surgery. Showcase your protocols, surgeon partnerships, and patient outcomes to attract post-op referrals.
Women's Health Physiotherapy
Sensitive, professional websites for pelvic health specialists. We create welcoming digital spaces that address intimate health concerns with discretion and expertise.
Neurological Physiotherapy
Specialist content for practices helping patients with stroke, Parkinson's, MS, and other neurological conditions. Build trust with patients and their families through clear treatment information.
Paediatric Physiotherapy
Parent-friendly websites that build confidence for children's physiotherapy services. Content that reassures while clearly explaining developmental assessments and treatment approaches.
Occupational Health & Ergonomics
Professional websites targeting corporate clients and HR departments. Showcase workplace assessments, ergonomic services, and return-to-work programmes.
Vestibular Rehabilitation
Specialist marketing for balance and dizziness clinics. Educational content that helps patients understand vestibular conditions and find expert treatment.
Built specifically for physiotherapy practices
Online Booking Integration
Seamless integration with Cliniko, Jane App, PhysioTools, or your preferred booking system. Let patients book appointments 24/7 without phone tag.
Exercise Libraries & Videos
Showcase your exercise prescription approach with embedded video libraries. Build trust before the first appointment by demonstrating your expertise.
Reviews & Testimonials
Integrate Google Reviews, Trustpilot, and patient testimonials automatically. Social proof that converts hesitant visitors into booked appointments.
GDPR & HCPC Compliance
Websites built with healthcare compliance in mind. Secure patient enquiry forms, proper consent mechanisms, and privacy-first design.
Condition & Treatment Pages
SEO-optimised pages for each condition you treat. Help patients find you when searching for help with specific injuries or problems.
First Appointment Information
Reduce no-shows and patient anxiety with clear information about what to expect. Preparation guides that set the right expectations.
Complete physiotherapy marketing package
How much could a new website grow your revenue?
Answer 6 quick questions and discover your potential ROI. See exactly how fast a new website could pay for itself — and keep generating returns.
42%
Average conversion lift
500%+
Typical first-year ROI
Most clients see payback in
Under 3 months
All industries
Frequently asked questions
Do you specialise in physiotherapy websites specifically?
Yes, healthcare is our primary focus, and physiotherapy is a key specialism. We understand the patient journey for physical therapy – from initial pain or injury, through research and comparison, to booking their first appointment. We know how to build trust with patients who are often anxious about their condition and uncertain about treatment options.
Can you integrate with my booking system?
Absolutely. We integrate with all major physiotherapy practice management systems including Cliniko, Jane App, PhysioTools Online, WriteUpp, and TM3. If you're using a different system, we can usually build a custom integration. The goal is seamless online booking that reduces admin time and phone calls.
How do you help patients find my physio practice online?
We implement comprehensive physiotherapy SEO including local search optimisation ('physio near me', 'sports physio [location]'), condition-specific keyword targeting ('back pain treatment', 'knee rehabilitation'), Google Business Profile optimisation, and structured data for healthcare providers. We help you rank for the searches your ideal patients are making.
What makes physiotherapy marketing different from general healthcare marketing?
Physiotherapy patients are often in pain or distress and need reassurance that they'll be in expert hands. They're also comparing multiple options – especially in areas with many physio clinics. Your website needs to quickly establish credibility, demonstrate expertise in their specific condition, and make booking frictionless. We understand these dynamics and design accordingly.
Can you include exercise videos and resources on my website?
Yes, we can integrate exercise libraries, video content, and patient resources. This might include embedded YouTube/Vimeo videos, downloadable exercise sheets, or integration with platforms like PhysioTools. Showcasing your exercise prescription approach builds trust and differentiates your practice.
Do you understand HCPC and CSP requirements for physiotherapy marketing?
Yes, we understand the regulatory environment for physiotherapy marketing in the UK. We ensure your website presents qualifications appropriately, makes only supportable claims about outcomes, handles patient data correctly under GDPR, and maintains the professional standards expected by HCPC and CSP.
How much does a physiotherapy website cost?
Our websites start from £8,000 for a Launch Site (up to 5 pages), with Flagship sites ranging £10,000-£15,000 (up to 12 pages with booking integration), and comprehensive Growth Platforms from £15,000 for multi-location practices. Every project includes our ongoing care partnership for security and maintenance.
Can you help with multi-practitioner and multi-location physio practices?
Absolutely. Our Growth Platform tier is designed for practices with multiple physiotherapists, locations, or complex requirements. We can build practitioner profiles, location-specific pages, team booking systems, and scalable content management. Many growing practices choose this option.
Physiotherapy marketing insights
Expert advice on growing your physiotherapy practice.