Why Bespoke Beats Templates Every Time
When you're setting up a private practice or growing your business, a template website can seem like an attractive option. Quick to set up, relatively cheap, and "good enough" – right?
Wrong.
The Hidden Costs of Templates
1. You Look Like Everyone Else
Templates are used by thousands of other businesses. Even with customisation, your site will look familiar – and not in a good way. For private medical specialists especially, standing out from competitors is essential for building trust.
2. Limited Functionality
Need a specific booking integration? Want to display patient testimonials in a particular way? Templates force you into their structure. You adapt to the template, rather than the website adapting to your needs.
3. Performance Issues
Template sites are bloated with code designed to support every possible use case. This slows down your site, hurting both user experience and search rankings.
4. SEO Limitations
Templates often generate poor HTML structure, making it harder for search engines to understand and rank your content. Local search optimisation – crucial for practices – is often an afterthought.
The Bespoke Advantage
A bespoke website is designed around your specific goals:
- Conversion-focused design tailored to your patient journey
- Clean, fast code that performs well on all devices
- Proper SEO foundation for sustainable organic growth
- Unique brand expression that builds trust and memorability
Yes, it's a bigger investment. But for specialists charging premium fees, the ROI is clear: more enquiries, better patients, faster growth.
Ready to outgrow the template phase? Book a discovery call and let's talk about your practice.