The internet is a wonderful thing. You can find out and learn about almost anything you like – often at no cost. You can blog, use social media and even create a basic website online with only basic computer knowledge. How, then, is there still space in the marketplace for professional outfits (such as Los Webos)? It comes down to performance, scale and optimisation.
When was the last time you saw an amateur play in a Premier League football game, or a newly qualified driver race a Formula One car? If I had to bet, I’d guess you’d never witnessed anything like that!
The strange thing is, when it comes to representing their business on the internet, plenty of business owners choose to sit themselves behind the wheel. That’s a lot of horsepower with little to no experience behind the wheel.
Sometimes it’s a money thing. Every business owner understands and respects the need to keep the company finances on the right footing.
Sometimes it’s not appropriate, though in this digital age we’d struggle to find a business which wouldn’t be served profitably by an online presence.
Often, however, its just a case that people aren’t aware of what they’re missing.
We mean no disrespect. Every free tool or otherwise on the internet will sell you the promise of “professional” tools and SEO success with a few clicks of a mouse. Why shouldn’t you take their word for it?
The reality, of course, is that a clever plugin (of which when used properly CAN be effective) or a snippet of code will never perform as well as a living, breathing SEO expert.
An SEO professional will take the time to get to know your business, and will work with you to achieve your specific business objectives.
Want to sell a particular service/product? An SEO expert can help you.
Want to draw more visitors to a particular page on your site? An SEO expert can help you.
Thinking about how to go about writing content for you? Guess what?! An SEO expert can help with that too!
The question every business owner should NOT be asking is, “can I manage with just a WordPress plugin and a bit of good luck?” and should instead be, “who should I speak to about making sure my business is making the most of the digital opportunities the internet brings?”
The good news for you is you are in the right place to find such experts!
Have a chat with Los Webos today to find out how we can help drive your business forward!