I’m sure you’ve been there too: You’re visiting a website, and you’re having to pinch and zoom with the fingers of a ninja to simply read the text. It’s frustrating, exhausting, and quite frankly, unnecessary. When the majority of internet users now use their mobile phones as their primary device, it’s essential to make sure your website works just as well for that traffic as it does for the traffic which comes from desktop computers and laptops!

Did you know: Mobile traffic accounted for 58% of website visits in 2018

The chances are, you’ll be reading this article on your mobile phone – and that’s why Los Webos make sure all of our clients’ websites are optimised for mobile traffic.

Here are 7 reasons why your website needs to be optimised for mobile traffic – and how to do it!

1. Most visitors to your website will be using smartphones
2. Google recognises this and actually “indexes” your site’s mobile version
3. Call-To-Actions which prompt telephone calls are very effective – and work far better on mobile phones
4. Mobile traffic tends to want a swifter solution to their query – so your content needs to get to the point, and fast!
5. Use a CMS like WordPress which supports dynamic resizing of content – this means your site will look great on any size
6. Mobile sites need to be lightweight and highly functional – delivering users to their desired destination as efficiently as possible
7. Use new mobile web technologies like AMP and PWA to make your site snappy and slick

Did you know: 40% of internet users ONLY use a smartphone

AMP and PWA

AMP and PWA are technologies which help you speed up and optimise your site for mobile users. The frameworks for PWA and AMP are provided by Google and conform to their best practices. Why is it important to keep Google happy? Quite simply, because Google accounts for almost 9 out of every 10 internet searches. Therefore, the vast majority of organic traffic visiting your website will be coming from Google. When Google provides you with the tools to optimise your search engine performance – you should jump at the chance.

Did you know: Google accounted for 89.95% of all internet searches in January 2019

• AMP stands for Accelerated Mobile Pages – code which sits on your site allowing Google to host the page on their own servers – rapidly speeding up the delivery of your content
• PWA stands for Progressive Web Apps – code which allows your website to be downloaded onto a mobile device for rapid delivery of your content in future

What next?

It’s essential for your website to be optimised for mobile users – that goes without saying.

That goes beyond simply making your website look nice – it needs to function well and needs to deliver for your business.

At Los Webos, we have years of experience delivering websites for clients of all sizes and requirements. Get in touch with us to see how we can help you!